Copyright 2005 Kurma GroupContent, content, content - everybody's talking about it! Are you lucky enough to have a ton of content - maybe from an ezine you've been publishing for years?
Then realize this: there's a right and a wrong way to put content online. The wrong way creates a large content site that doesn't DO anything except sit there.
But if you do it
right way? You'll have a MASSIVE content site that makes you MONEY. Day in and day out.
I've developed a "secret formula" for clients with a ton of content. It's based on creating a money-making SEO "wrapper" for their content pages. This wrapper includes classic SEO "triggers."
While this formula won't get you on page one for a pile of keywords, it WILL help push you to
top of results pages for highly targeted searches. Here's how you do it:
#1 - Build a simple template-based site that's 100% search engine friendly.
By simple, I mean pared down HTML code. Avoid a lot of nested tables, use minimal graphics, and NO javascript menus or applets. If you have no design sense, today's web designers are more search engine savvy. Just shop around at scriptlance.com, and you can get good SEO design for $50-$100.
#2 - Add "SEO reminders" to your template.
Plug some mock-up copy into your layout, then break it up with one big headline (your H1 tag in
HTML), and two or three subheadlines (your H2 and H3 tags in
HTML). Add
word "KEYWORD" in BIG letters to each. Also add similar "SEO reminders" to SEO-critical HTML code, especially
Title and Description.
#3 - Start plugging ALL your old content into your template, 300 words per page.
Why so few words per page? You want a LOT of pages on this site! If
articles are longer than 300 words, simply put a "continued" link at
bottom, and start another page. When you get to 30 pages or so, stop.